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Misu is a creative studio for fashion and product brands. You train it on the things that have to look right, your products, your models, your brand, and then generate imagery and video that stays on-brand every time.

How Misu is put together

Six ideas cover most of the product. Everything else builds on them.

A brand is your workspace. It holds your products, talent, generated assets, boards, team, and plan. You can belong to more than one, and switch between them from the brand menu at the top of the sidebar.
Products are the physical things you sell. Upload a few photos of one and Misu can train a model on it, so the product renders accurately instead of being approximated.
Talent are the people in your shots. Use Misu's roster, or train a persona of your own that only your brand can use.
The library collects every generation automatically. Nothing needs saving, it's already there, and you sort it with status, favourites, and boards.
Boards group assets into collections, typically one per campaign or product line.
Tokens are what generating costs. Your plan grants a monthly allowance; browsing, organising, and uploading are free.

Two ways to create

Every generation screen offers the same choice: describe what you want, or build it control by control.

Director

Type what you want in plain language. The Director picks the approach, writes the full prompt, chooses a model, checks its own work, and generates. For higher-stakes formats it shows you the plan first and waits for your approval.

Advanced

Every control exposed: camera body, lens, focal length, aperture, shot type, style, environment, reference images, model choice, aspect ratio, and output count. Use it when you know exactly what you want.

Neither is a beginner mode. The Director produces the same quality of prompt an experienced operator would write by hand, and Advanced is there when you want to override a specific decision rather than restate the whole shot.

A typical first week

Most brands follow roughly this order. Nothing here is mandatory, but each step makes the next one better.

Add a few products. Upload photos, or import straight from Shopify or a product URL.
Train the ones you shoot most. Training takes 15 to 30 minutes and only has to happen once per product.
Pick your talent. Browse the roster, or train a persona if you need a face that belongs only to you.
Generate. Start in Director, move to Advanced when you want tighter control.
Organise as you go. Approve what works, reject what doesn't, and group the keepers onto a board.

What tokens cost

Token cost is derived from what a generation actually costs to run, so a fast draft is cheap and a long cinematic video is not. Rough figures at the time of writing:

A standard image: around 20 tokens
A high-quality image: around 34 tokens
A five-second video: around 156 tokens
A fifteen-second cinematic clip: around 2,500 tokens
Training a product model: around 1,667 tokens, once

Failed generations are refunded

If a generation fails for a technical reason, the tokens are returned to your balance automatically. You are never charged for something that didn't come back.

When Misu is the right tool

Misu suits brands that need a continuous stream of on-brand imagery and short video without booking a shoot each time: new colourways, seasonal refreshes, paid social variants, lookbooks, product pages. It is strongest when consistency matters: the same product, the same face, the same look, across hundreds of assets.

It is a weaker fit for one-off creative that has never existed before and has no reference to work from. Misu is built to reproduce your world reliably, not to invent a new one from nothing.

Next steps

Create your account

Set up your brand workspace in five steps.

Generate an image

Director, Advanced, and Video modes — plus every control on the generate screen.

Writing prompts

The composer, chips, style systems, camera controls, and Director Chat.

Plans & tokens

What a token is, what each plan includes, and how spend works.