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Account & Workspace
Plans & tokens
Tokens are what generating costs. Every price is derived from what a generation actually costs to run, not set by hand.
What a token is worth
One token is worth 0.005 EUR, so 200 tokens equal one euro. Token prices are calculated from the real cost of the model and provider behind each generation, with a fixed markup on top, which is why a fast draft costs a fraction of a token's worth and a long cinematic video costs thousands.
- Standard image: around 20 tokens
- High-quality image: around 34 tokens
- Five-second video: around 156 tokens
- Fifteen-second cinematic clip: around 2,517 tokens
- Training a product model: around 1,667 tokens, once per product
- Training a persona: around 3,334 tokens, once per persona
- Upscaling an image: around 28 tokens
Failed generations are refunded automatically
Plans
| Plan | Price | Monthly tokens | Notes |
|---|---|---|---|
| Free | €0 | 0 | Sign up and set up a brand. Generation requires a paid plan. |
| Starter | €29/mo | 6,000 | Images only. |
| Studio Pro | €149/mo | 30,000 | Adds video and custom model training. |
| Studio Unlimited | €299/mo | 60,000 | Fair use. Team seats. |
| Enterprise | Custom | Custom | Talk to us. |
Training a custom persona specifically requires Studio Pro or above. Everything else is gated by token balance rather than plan.
How tokens reset
Your monthly allowance resets at the start of each billing period, and any unused allowance from the previous period expires rather than carrying forward. Tokens added to your account outside the monthly plan, such as goodwill credit, work differently: they never expire, and they're only spent once your monthly allowance runs out.
Checking your balance
The meter at the bottom of the sidebar always shows your current balance. For a full history of every token movement, filterable by generations, training, grants, refunds, and adjustments, go to Settings, then Billing & Invoices, then Usage History.
Billing is handled manually for now