Pricing
Simple, transparent
pricing.
One token scale across images and video, priced from what generation actually costs — no hidden fees, no surprise overage. Full commercial rights on every plan.
01 / Plans
Start at €29.
Grow into a creative director.
Self-serve tiers for every size of brand, and a managed engagement when you'd rather hand over the brief. During the private beta we set you up on a plan personally — founding price locked at launch.
Starter
Billed monthly
For solo brands getting their first on-brand library up.
- 6,000 tokens / month
- ≈ 333 images or 21 videos
- Licensed AI model library
- Character Lock™ consistency
- Brand DNA sync
- Full commercial license
- 1 workspace
Studio Pro
Billed monthly
For labels running real campaigns — video, training, batch.
- 30,000 tokens / month
- ≈ 1,666 images or 109 videos
- Cinematic video (Seedance, Kling)
- Train your own models (LoRA)
- Batch generation + prompt library
- Priority rendering
- Up to 3 workspaces
Studio Unlimited
Billed monthly
For teams producing continuously across many products.
- 60,000 tokens / month (fair use)
- ≈ 3,333 images or 219 videos
- Up to 25 workspaces (fair use)
- Shared token pool across every workspace
- Higher video + training limits
- Main Board talent access
- Early model access
- Priority support
What a token buys
1 token = €0.005 · 200 tokens = €1
Every plan includes full commercial rights to every generated asset. Your monthly allowance resets at the start of each billing period; top-ups never expire.
Need more than Unlimited, or a team to run it for you? That's the Enterprise tier — switch the toggle above.
02 / How we compare
The same brief,
four ways to buy it.
Agencies, freelancers and DIY tools each trade something away — time, consistency or ownership. Misu keeps all three.
| Misu | Agency | Freelancer | DIY AI | |
|---|---|---|---|---|
| Cost structure | Tokens + subscriptions | High retainers | Project / hourly | Unpredictable |
| Speed to market | Hours / instant | 4–6 weeks | 1–2 weeks | Instant (if lucky) |
| Brand consistency | Character Lock™ | Brief-dependent | Varies | Hallucinated |
| AI talent roster | Main Board + Originals | None | None | Stock / basic |
| Managed campaigns | Any plan — quoted per brief · included on retainers | Yes — expensive | Limited | No |
| Scalability | Infinite operations | Expensive to scale | Capacity-limited | Time-consuming |
| Asset ownership | 100% commercial rights | Negotiated usage | Negotiated | Platform-owned |
| Analytics | Dashboard + ROI tracking | Monthly PDFs | Manual | None |
Cost structure
Misu: Tokens + subscriptions
Agency: High retainers
Freelancer: Project / hourly
DIY AI: Unpredictable
Speed to market
Misu: Hours / instant
Agency: 4–6 weeks
Freelancer: 1–2 weeks
DIY AI: Instant (if lucky)
Brand consistency
Misu: Character Lock™
Agency: Brief-dependent
Freelancer: Varies
DIY AI: Hallucinated
AI talent roster
Misu: Main Board + Originals
Agency: None
Freelancer: None
DIY AI: Stock / basic
Managed campaigns
Misu: Any plan — quoted per brief · included on retainers
Agency: Yes — expensive
Freelancer: Limited
DIY AI: No
Scalability
Misu: Infinite operations
Agency: Expensive to scale
Freelancer: Capacity-limited
DIY AI: Time-consuming
Asset ownership
Misu: 100% commercial rights
Agency: Negotiated usage
Freelancer: Negotiated
DIY AI: Platform-owned
Analytics
Misu: Dashboard + ROI tracking
Agency: Monthly PDFs
Freelancer: Manual
DIY AI: None
03 / Questions
Things people ask
before they start.
What is a token?
One token is €0.005 — 200 tokens make a euro. Every generation is priced from what it actually costs us to run: a standard image is about 20 tokens, a 5-second video about 156, a 15-second cinematic clip about 2,517, and training a model about 1,667.
Do unused tokens roll over?
No. Your monthly grant resets at the start of each billing period. Purchased top-ups and goodwill credit live in a separate bucket that never expires, and are only spent once the monthly grant is used.
Who owns what I generate?
You do. Every plan includes full commercial rights to every generated asset, worldwide.
Self-serve or managed — which do I need?
Start in Studio on any tier and direct the work yourself. When you'd rather hand over the brief, open Projects in your workspace: a creative director scopes it and sends a quote before anything is charged — from €1,200 per shoot. Retainers (from €2,000 a month) get a dedicated creative director, 48-hour delivery and the On-Brand Guarantee with no per-brief quote.
Can I switch plans?
Yes — switch tiers any time. Starter is images only; video, training and Main Board talent unlock as you move up.
Custom plans
Need a custom plan?
Let's build it.
Enterprise volumes · White-label · Bespoke creative partnership
Enterprise volumes, white-label access, or a managed creative partnership — we'll build the right structure for you. Beta members keep their founding price at launch.
PRIVATE BETA · ONBOARDED PERSONALLY · FOUNDING PRICING LOCKED