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Creating with AI
Campaigns
Brief a shoot once; get an AI shot list in your brand's voice; generate every shot through Generate into your Library and a Board.
Three screens: Brief, Shot list, Run & review
A campaign is a planned shoot. You describe it once, we propose the shots, you edit and generate — the same model, the same products and the same direction across the whole set, which is what makes it read as one shoot rather than a pile of images.
| Preset | What you get | Default |
|---|---|---|
| E-com PDP set | Front, back, three-quarter and detail for every product — same model, same set, same light | 4 per product |
| Lookbook | A seasonal story: hero cover, full looks, details, movement, mood | 12 |
| Social drop | A 4:5 feed hero and a 9:16 story frame per product | 2 per product |
| Campaign hero | Wide environmental, portrait hero, detail | 3 |
| Custom | Your own shot list from scratch | 6 |
1 · Brief
Name the shoot, pick a preset, select the products, choose a model (Character Lock is on by default so the same face appears in every shot — or pick No model for product-only work), add one line of direction if you want, and set how many shots and how many variants per shot. Your brand guidelines and style references are applied automatically; you don't need to repeat them.
2 · Shot list
Plan shots opens the shoot page with a card per shot: name, product, framing, format and the prompt we wrote for it. Edit any card (prompt, product, framing, format, lens, light), add or remove shots, or Re-plan with new direction — produced shots are kept, the rest are replaced. The token estimate for everything still to run sits next to the Generate button.
The AI only writes words
3 · Run & review
Generate runs every planned shot through the same pipeline as the Generate page — product reference, model identity, brand references, token gate — with the chosen number of variants per shot and one seed across the set. As shots finish they land in your Library and in a Board named after the shoot. Pick the variant you like, Approve it, or Redo a shot; when every shot is approved the campaign is marked approved.
Want our team to take it from here? Hand to our team opens a Projects brief prefilled with the shoot's products and direction.